Blazer Archive
Blazer Archive
Blazer For Men · Oakville · Est. 1988
Blazer has dressed Oakville since 1988, and spent a good part of that time making very strange pictures about it. This is the archive: every campaign image dated, and credited to the people who made it.
Pieces shown may no longer be available. Where we still carry the maker, the link goes to what is in store now.
2016
FW16 / 01
i8, Dusk
First published fall 2016
Darryl Budd at Budds' BMW lent us his brand-new i8 for the fall lookbook. Gregory drove it back the next morning and got pulled over for the missing front plate.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
- Model: Dallas Stoltz, @dallasstoltz
- Car: Budds' BMW, Oakville
2018
SS18 / 01
Cereal Aisle
First published spring 2018
For spring 2018 we restocked a cereal shelf at Longo's with Eton shirts.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
- Shirts: Eton
- Location: Longo's
2018
FW18 / 01
Milk & Ties
First published fall 2018
Breakfast, served in silk.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
- Ties: Drake's
2019
FW19 / 01
The Fridge
First published fall 2019
Knits, shoes and shirts, kept fresh.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
FW19 / 02
Tape Measure Head
First published fall 2019
A plaid three-piece, a rotary phone and a head wrapped in a tape measure. Made to measure, taken literally.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
FW19 / 03
Camera Head, Owl
First published fall 2019
Fall 2019 put a bird of prey in every frame.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
FW19 / 04
Phone Head, Eagle
First published fall 2019
The bald eagle was real. So was the suit.
- Photo: David Wile, @davidwilephotography
- Creative direction: Gregory Lalonde, @agentleman
- Suit: Canali
2026
FW26 / 01
The Long Coat
First published fall 2026
Waxed cotton and blanket wool, cut long. Shot at Straight Goods Studio in Oakville.
- Photo: Straight Goods Studio
- Model: Gregory Lalonde, @agentleman
- Coat: Manifattura Ceccarelli
FW26 / 02
Pocket, Blanket Wool
First published fall 2026
The pocket, up close.
- Photo: Straight Goods Studio
- Coat: Manifattura Ceccarelli
FW26 / 03
Woodward
First published fall 2026
The John Varvatos Woodward jacket, worn by Tosh James of John Varvatos Canada.
- Photo: Straight Goods Studio
- Model: Tosh James, @mrtoshjames
- Jacket: John Varvatos
FW26 / 04
The Trucker
First published fall 2026
Sheepskin, oxblood, a gilt chair.
- Photo: Straight Goods Studio
- Model: Tosh James, @mrtoshjames
- Jacket: John Varvatos