Crafted from Tradition. Designed for the Future. Respectful of the Planet. Founded in 1733 by Francesco Giovanni Piacenza in Pollone, in the heart of Italy’s Biella textile district, PIACENZA 1733 was born from a dream to create and pass down the art of exceptional quality. Nestled at the foot of the Italian Alps, the company has upheld this tradition for nearly three centuries. Today, the company is led by Carlo Piacenza, who, alongside 300 dedicated employees, ensures sustainability and respect for time-honored traditions remain at the forefront. Over the last decade, the 13th and 14th generations—Vasiliy Ettore and Felice Piacenza—have infused new energy into the company, taking on the roles of Brand Manager and General Director & Special Project & Heritage Manager, respectively.
