Strellson Premium-Digital Nature

In the Spring/Summer 2012 season the Strellson Premium collection is inspired by influences from both nature and technological components, and in form and colour it builds a bridge to the modern urban lifestyle of tomorrow. The natural elements are expressed in a great variety of facets, as the inspiration for the feel of the cloth, for surfaces and particularly for the colours. As a contrast, these natural elements are juxtaposed with technical and functional aspects.

The tension between these elements is reflected particularly in the use of linen, cotton and wool combined with technical fibres such as PES, PA, and metal, but also with modal and viscose. These give the fabrics a naturally flowing lightness which allows them to make their effect as faux unis more by means of the structure of the yarn than by patterns. This produces a dynamic surface and a three-dimensional appearance. Coatings and finishes play an equally important role in Spring/Summer 2012, because they create the contrasts between matt and glossy effects.

A new cool, bright basis of white, chalk, off-white/sand, stone, through to graphite is predominant and over the various delivery dates it will be contrasted with different rich colour groups such as green, blue (inspired by natural indigo dyes) as well as orange and yellow. Colour is presented mainly as a sharp break with the cool elements, but is nevertheless also interpreted specifically as an overall surface, creating a fashionable whole.

The silhouette is expressed by means of a reduced, clear shape which seems almost graphic, and yet it is flowing. Narrow lapels, straight front edge sharply angled crochets and fine edge stitching emphasise this on individual garments. In summer 2012 both slim, close-fitting parts of the collection and soft, unstructured ones, equipped with smart sporty details like zips and a mixture of fabrics in the detail, create a bridge to the outerwear. These items in the collection make the overall look seem less severe, and follow the new concept men have of a smart, formal casualness. Traditional dress codes are newly interpreted and logically express a new kind of manliness in which “being” is increasingly important.

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