Nudie Jeans


FOR MANY PEOPLE, nothing beats the smell of a new pair of dry jeans. Literally, it’s the smell of craftsmanship. At every stage, from the harvesting of the cotton, through to the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create your jeans.

WHEN YOU SLIP INTO a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.
Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office won’t grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings.

WHEN YOU’VE COME this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin.
Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter.
It’s a smell that could most probably raise the dead.
But it’s most definitely the smell of a winner.

THERE ARE MANY WAYS to break-in a pair of dry jeans. However, if you follow these guidelines you will get a good result:
Start with a pair of dry Nudie Jeans. For best results, choose heavy dry denim, 13 oz or more. The dry fabrics in lighter weights and stretch won’t allow for the same strong abrasions and contrasts, and the fabric is not as strong as the heavyweight denims. Black denim does not have the same capacity to fade as indigo dyed jeans.
Wear your jeans everyday for at least six months. The longer you wear them the more character and attitude they acquire.
Rub with a damp cloth if you need to remove stains.
If you need to get rid of a smell, hang your jeans outside in damp weather. Additionally, you can turn them inside out, shaking them well.
When it’s finally time to wash your well-worn jeans, wash at 40 or 60 degrees Celsius. Stretch the inseam while the jeans are damp. Hang dry, don’t tumble.
If you wash the jeans too early, the indigo just bleeds out over the whole garment, producing an even, dark indigo colour.

During the dyeing process, the natural cotton warp yarn is dipped into a number of indigo dye baths where it gradually turns to a deep blue colour.
As indigo dye can’t be completely fixated onto the cotton fibres – the colour will bleed and fade as long as the denim is worn – hence the term: “The Living Colour.”

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